Bachelor of Business Administration

Choose the General Management concentration for a well-rounded education in human resource management, marketing principles, and technology information management. Enroll now for a successful career in the business world.

One key course is MGMT417 Human Resource Management (3 US/6 ECT Credits), exploring effective people management principles and methods. It covers recruitment, development, motivation, and contemporary personnel management issues, impacting organization effectiveness and overall performance.

Another course is MRKT319 Principles of Marketing and Advertising (3 US/6 ECT Credits), providing an overview of marketing institutions and methods. Topics include marketing strategies, opportunity analysis, new product development, pricing, and adapting advertising media to business activities.

Additionally, MCAP303 Organizational and Technology of Information Management (3 US/6 ECT Credits) focuses on computer systems management. It covers software evaluation, information gathering and distribution, and the organization and management aspects of technology. Prerequisite: COMP201.

By choosing the International Business concentration, you will gain a deep understanding of global marketing, financial management in the global context, and the economic implications of environmental management. Prepare yourself for a successful career in the international business arena by enrolling in UBIS’ Bachelor in Business program today.

MRKT304 Global Marketing (3 US/6 ECT Credits) introduces students to the marketing practices of companies expanding into international markets. It emphasizes the importance of adopting a global perspective when developing marketing management strategies. The course covers marketing consumer and business needs and wants on a global level, with a particular focus on cultural and environmental aspects of global trade and the integration of culture into marketing functions.

BFIN309 Global Financial Management (3 US/6 ECT Credits) provides students with the necessary financial, analytical, and communication skills to develop and implement financial strategies in the global marketplace. The course explores the impact of ethical and legal considerations, global markets, and technological innovation on achieving efficient economic outcomes.

MGMT318 Economics of Environmental Management (3 US/6 ECT Credits) examines the relationship between businesses and the natural environment. Students explore current utilization and the predicted future availability of natural resources, as well as the economic impact on businesses. The course emphasizes the importance of sustainable practices and responsible environmental management.

Enroll in the Service Management concentration to gain a comprehensive understanding of managing people, creating customer-centric services, and delivering exceptional customer experiences. Prepare yourself for a successful career in service-oriented industries by joining UBIS’ Bachelor in Business program today.

MGMT417 Human Resource Management (3 US/6 ECT Credits) provides a comprehensive survey of principles and methods for effectively managing people in the workplace. The course covers recruitment, selection, development, and accommodation of individuals within organizations. It also examines employee motivation and contemporary personnel management issues, emphasizing their impact on organizational effectiveness, goal attainment, health and viability, and overall performance.

CUST410 Service Innovation (3 US/6 ECT Credits) focuses on creating customer-centric services that meet the demands of the 21st century. Students gain insights into design thinking, experience with service business model design, and a 360° view of creating services with multiple business model interfaces. The course explores operational innovations for strategic customer centricity and the role of digital services in driving business impacts.

CUST414 Customer Service Excellence (3 US/6 ECT Credits) emphasizes the importance of exceptional customer and client service for business success. Students acquire the knowledge and skills needed to meet customers’ expectations when selling products and providing services. The course offers valuable learning opportunities for frontline service and sales roles, including handling complaints and difficult situations while maintaining a strong focus on customer satisfaction and the overall customer experience. Students enhance their ability to interact with customers and clients confidently by implementing best practice customer service techniques, delivering customer satisfaction, and fostering customer loyalty.

By choosing the Marketing Management concentration, students gain a comprehensive understanding of strategic marketing, market research, and global marketing. Prepare yourself for a successful career in the dynamic and competitive field of marketing by enrolling in UBIS’ Bachelor in Business program today.

MRKT302 Marketing Innovations (3 US/6 ECT Credits) builds upon the concepts covered in Principles of Marketing. Students delve into tools used to analyze marketing data and make informed decisions regarding market segmentation, target market selection, new product development, product positioning, and allocation of marketing mix expenditures. The course focuses on accomplishing strategic marketing objectives through data-driven decision-making.

MRKT303 Marketing Research Management (3 US/6 ECT Credits) explores the tools and techniques used in marketing research to measure market characteristics for products and services. Topics covered include the research process, data collection, sampling, data analysis, and result presentation. Students gain hands-on experience in developing the capabilities to study marketplace characteristics and make informed marketing decisions.

MRKT304 Global Marketing (3 US/6 ECT Credits) introduces students to the marketing practices of companies expanding into international markets. The course emphasizes the importance of adopting a global perspective when developing marketing management strategies. It covers marketing consumer and business needs and wants on a global level, with a special emphasis on cultural and environmental aspects of global trade and the integration of culture into marketing functions.

By choosing the Banking and Financial Management concentration, students gain valuable insights into financial markets, risk management, and global financial management. Prepare yourself for a successful career in the banking and finance industry by enrolling in UBIS’ Bachelor in Business program today.

BFIN302 Financial Markets (3 US/6 ECT Credits) introduces students to the intricacies of financial markets. The course explores various financial institutions and the services they offer. With a focus on the management, performance, and regulation of financial institutions, students gain insights into the Federal Reserve System and its recent changes. The course also covers topics such as stock valuation, market microstructure strategies, liquidity, and popular sources of funding.

BFIN303 Managing Financial Risk (3 US/6 ECT Credits) provides students with a comprehensive understanding of managing risks associated with financial decisions. The course combines theoretical concepts, practical applications, and institutional material to explore options, futures, forwards, swaps, and risk management. Students learn about pricing, trading, and strategy to effectively manage financial risk.

BFIN309 Global Financial Management (3 US/6 ECT Credits) equips students with the necessary financial, analytical, and communication skills to develop and implement financial strategies in the global marketplace. The course covers the impact of ethical and legal considerations, global markets, and technological innovation on achieving efficient economic outcomes.

By choosing the Managing Sustainability and Ethics concentration, students develop a strong understanding of business ethics, social responsibility, leadership for sustainability, and the economic implications of environmental management. Prepare yourself for a career that combines business success with ethical decision-making and environmental consciousness by enrolling in UBIS’ Bachelor in Business program today.

MGMT342 Business Ethics and Social Responsibility (3 US/6 ECT Credits) examines the role of business within the broader social system. The course explores the interrelationships between businesses, government, communities, employees, and other stakeholders. It emphasizes the social responsibility of businesses towards society and the environment, considering areas such as international business, business ethics, pollution, and the impact of governmental regulations.

MGMT301 Leadership (3 US/6 ECT Credits) focuses on the impact of leadership and management on organizational effectiveness. Students explore the attributes of successful leaders and managers, the challenges they face in a global society, and how they build relationships and shape organizational culture for sustainability and innovation.

MGMT318 Economics of Environmental Management (3 US/6 ECT Credits) examines the relationship between businesses and the natural environment. Students explore the current utilization and predicted future availability of natural resources, as well as the economic impact on businesses. The course emphasizes the importance of sustainable practices and responsible environmental management.

By selecting the International Relations concentration, you will gain a deep understanding of global politics, the role of civil society, and the dynamics of international organizations. Prepare yourself for a career in diplomacy, international cooperation, or global governance by enrolling in UBIS’ Bachelor in Business program today.

Choose three out of the four courses listed below to shape your expertise in this field:

INTR301 Politics 1: People and Politics (3 US/6 ECT Credits) provides a general introduction to politics and its influence on societal decision-making. The course explores the role of individuals, laws, moral codes, and collective institutions in political education. It analyzes the impact of political ideas on key socialization processes and institutions, with a focus on democracy and its connection to recent international social and cultural changes.

INTR302 Role of Civil Society (3 US/6 ECT Credits) examines the significance of non-state actors in international relations, including non-governmental organizations (NGOs), intergovernmental organizations (INGOs), and business international non-governmental organizations (BINGOs). The course delves into the concept of civil society, pressure groups, and the use of advocacy within the United Nations system. Students will have the opportunity to develop their own civic society project.

INTR401 World Political Affairs Since 1919 (3 US/6 ECT Credits) provides a detailed analysis of key historical events and transformations in international relations. The course covers the Interwar Years, World War II, the end of Colonialism, the Cold War, and events following the Fall of the Berlin Wall. It incorporates various multimedia resources, including films, videos, and recordings, to facilitate discussions on international relations theory and policy analysis.

INTR402 International Organizations (3 US/6 ECT Credits) explores the evolving nature of international organizations. The course examines the historical background, classification, and functions of international organizations. It covers their original focus on official relations between sovereign states and their expanded role in facilitating interactions between individuals and groups across borders.