UBIS MBA Faculty - Dr. Roberta Giannini's 5 Key Takeaways for Digital Marketing - UBIS University of Business Innovation and Sustainability

UBIS MBA Faculty – Dr. Roberta Giannini’s 5 Key Takeaways for Digital Marketing

🚀 Dr. Giannini just wrapped up an incredible Digital Marketing workshop course at UBIS as part of the curriculum in the UBIS MBA program! 🎓

The workshop facilitated a hands-on workshop focused on digital strategies for customer service and retention. The session was packed with insightful discussions, collaborative brainstorming, and practical application.

Key takeaways from the workshop include:

1️⃣ The importance of integrating #omnichannel strategies to ensure a seamless and consistent customer experience across multiple touchpoints.

2️⃣ The value of leveraging #AI and automation to streamline customer service processes and offer personalized experiences.

3️⃣ How self-service options, like knowledge bases and video tutorials, empower customers to find solutions independently, reducing the need for direct support.

4️⃣ The role of social media in building brand community, providing real-time support, and fostering customer loyalty.

5️⃣ Continuously measuring success using key performance indicators like CSAT, NPS, and FCR to refine and optimize customer service strategies.

Ready to ignite your career with an MBA? Dr. Gianni is here to help guide you on your journey. Learn more here – UBIS MBA
#DigitalMarketing #CustomerService #CustomerRetention #MBA #UBIS #CustomerExperience #BusinessStrategy

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