UNVEILING THE JOURNEY OF A UBIS DBA STUDENT: Wassim Israwi's Pursuit of Academic Excellence - UBIS University of Business Innovation and Sustainability

UNVEILING THE JOURNEY OF A UBIS DBA STUDENT: Wassim Israwi’s Pursuit of Academic Excellence


Embarking on a transformative journey, Wassim Israwi, a passionate IT and Digital transformation professional with 30 years of experience, has chosen the DBA program at UBIS to fulfill his aspirations of contributing to academia. Hailing from the vibrant city of Toronto in Ontario, Canada, Wassim brings a wealth of knowledge and a deep-rooted desire to make a meaningful impact on the world through his research. Let’s delve into Wassim’s fascinating background and his ambitious DBA thesis, which aims to create a groundbreaking framework for measuring SMEs’ ESG contributions in North America.

A Brief Biography:

Wassim Israwi, of Lebanese origin, arrived in Canada in the 90s and quickly established himself as an expert in the fields of IT and Digital transformation. Holding a Bachelor’s degree in Computer Science (BS-CS) and an MBA, Wassim’s extensive background has cultivated a keen interest in emerging technologies, environmental sustainability, and innovative solutions. Passionate about artificial intelligence (AI), ESG, and the intersection of technology and social impact, Wassim is determined to leverage his expertise to drive positive change.

Dissertation Topic:

Measuring SMEs ESG Contributions in North America Wassim’s DBA thesis revolves around the development of a novel framework called SEE (Social, Economic, Environmental) for measuring SMEs’ ESG (Environmental, Social, and Governance) contributions in North America. Unlike traditional sustainability approaches, Wassim envisions a framework that treats these contributions as essential obligations embedded in the business model rather than optional incentives. This comprehensive framework will generate indices that assess the effectiveness of SMEs’ ESG contributions, ultimately aiming to establish a tangible legacy for enterprises.

Impact on the World and Community:

Wassim’s research carries the potential to make a substantial impact on both local communities and the global stage. By encouraging SMEs to operate within their immediate geographical regions, Wassim’s SEE framework fosters a sense of community and triggers a “butterfly effect” that ripples across the entire area. The framework’s emphasis on social, economic, and environmental contributions can transform SMEs into beacons of positive change, leading to greater local adoption and eventually inspiring a global SEE/Legacy index for SMEs. Through this approach, Wassim envisions creating a more sustainable, inclusive, and prosperous world.

Advice for Aspiring DBA Candidates:

When asked about advice for those considering a DBA program, Wassim Israwi emphasizes the life-changing nature of this decision. He encourages prospective candidates to have a clear vision of their goals and the determination to pursue them relentlessly. Having personally researched various options, Wassim believes UBIS is the best choice for aspiring DBA candidates. However, he also underscores the importance of discipline and having a robust support system in place to navigate the demanding journey. With dedication and the right mindset, a DBA program can unlock endless opportunities for personal and professional growth.


Wassim Israwi’s pursuit of a DBA at UBIS exemplifies the dedication and passion required to drive positive change. With his vast experience and multidimensional skill set, Wassim aims to revolutionize the way SMEs approach ESG contributions through his groundbreaking SEE framework. By advocating for a stronger sense of community and highlighting the significance of social, economic, and environmental obligations, Wassim’s research has the potential to create a lasting legacy for enterprises. As Wassim paves his way into academia, his journey inspires aspiring DBA candidates to embark on their own transformative paths, armed with a clear vision, discipline, and a supportive network. Wassim would like to acknowledge his wife and two sons as being such an important piece of his own personal support network.

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