Are you curious about the intricacies of consumer’s online privacy concerns? Do you want to gain valuable insights from a distinguished expert in the field? Look no further! The University of Business Innovation and Sustainability is thrilled to present a not-to-be-missed colloquium event that delves deep into this pressing issue.
Join us for an engaging session titled “Consumer’s Online Privacy Concerns: Two Decades of Research – Still no Viable Solution in Sight.” Our esteemed speaker, Leon Roberts, is a renowned professional with a remarkable background in disruptive technologies, digital marketing, and higher education management.
Leon Roberts, a trailblazer in various leadership roles, brings a wealth of knowledge and experience to the table. As the CEO of Real Xposure and an accomplished marketing professor, his insights have shaped the success of numerous entrepreneurs, business leaders, and professors alike.
During this insightful colloquium, Mr. Roberts will unravel the factors that contribute to consumer’s online privacy concerns, with a particular focus on personalized online advertising. Explore the role of relevance, trust, accuracy, context, and more in shaping consumers’ perceptions and responses. Gain a comprehensive understanding of the solutions proposed by the digital marketing industry and their effectiveness in addressing these concerns.
This exclusive event not only highlights the current state of consumer’s online privacy concerns but also offers a glimpse into the future and the way forward. As Mr. Roberts bridges the gap between theory and practice, he will provide valuable insights that can shape the future of digital marketing and consumer privacy.
Event Flyer
WHEN – Saturday August 12nd, 2023 – 11:00 AM EST/5:00 PM CET
WHERE – Genius Stream Zoom – https://us02web.zoom.us/j/84367947707?pwd=VXdQSGJIbnIwNnVyNFhRV3NhL3l2dz09
MORE INFO – Host and Emcee Dr. Kenny Goldsmith – kgoldsmith@ubis-geneva.ch
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